At ettyq, we are committed to ensuring our digital products look impeccable and function flawlessly. Our no-code development services are tailored for presentational websites and apps, and for more intricate projects, we join forces with our expert developers from DataArt. Where engineering and design converge, we promise practicality and reliability in every solution we provide.

Why Engineering is essential for your business

In digital product development, engineering is as foundational as the idea itself. Without the technical expertise to implement a design, even the most groundbreaking concepts fall flat. Entrusting development to the team that crafted the design minimises misunderstandings, reduces back-and-forth revisions, and ensures that the original intent remains undiluted. In simpler terms, it's about efficiency, accuracy, and preserving the integrity of the original idea. By keeping design and development under one roof, we eliminate the common pitfalls and frustrations that disjointed teams often face.

Find more in our Method.

ettyq method

Fundamental digital transformations
Led by design thinking
Product first approach
Creativity + technical expertise + focus on business outcomes


Our process is divided into distinct stages, guaranteeing your consistent involvement every step of the way


Initialisation & Setup

This is the foundational stage where the groundwork is laid for the development journey. Given comprehensive development guides, we begin by establishing the precise development environment, configuring tools, libraries, and necessary frameworks. Potential challenges include ensuring compatibility among various devices, setting up version control for smooth collaboration, and ensuring the infrastructure and architecture are robust and scalable. Addressing these challenges, head-on ensures that the subsequent development phases operate seamlessly.

Code Implementation

Our skilled developers translate meticulous designs and guidelines into functional code during this phase. The emphasis here is on modular development, ensuring each product component is coded efficiently and integrates well with others. It's also where potential bottlenecks or technical challenges surface. Handling these efficiently requires a combination of adherence to coding standards, regular peer reviews, and proactive problem-solving.


Design & Business Verification

Before the technicalities overshadow the original vision, this stage ensures that the developed product resonates with the designers' intent and aligns with business objectives. Designers scrutinise the visual and functional aspects of the development, while business analysts ensure that the implemented features align with business goals.

Quality Assurance

A rigorous phase dedicated to identifying and rectifying any issues in the product. Using a combination of manual testing, automated test scripts, and performance benchmarks, the product is put through a comprehensive evaluation. The goal is to find bugs and ensure the user experience is intuitive and error-free. Key challenges include providing thorough test coverage, regression testing, and addressing performance or security vulnerabilities.

Deployment & Launch

The culmination of all prior efforts, this stage involves deploying the product to live environments. But it's more than just a launch – it requires meticulous planning for data migrations (if necessary), infrastructure scalability checks, and ensuring rollback strategies are in place should any issues arise. Common challenges are managing downtimes, ensuring data integrity during migrations, and monitoring immediate post-launch performance.

    Continuous Improvements

    Post-launch, the journey is far from over. Using real-world usage data, feedback, and performance metrics, iterative improvements are planned and implemented. This stage is about proactive monitoring, identifying areas for enhancement, and ensuring the product remains aligned with user needs and business goals. Challenges often revolve around managing updates without disrupting user experience, addressing evolving security threats, and staying attuned to user feedback for ongoing refinements.

    Related capabilities

    Brand experience


    Digital design

    Strategy & Consulting

    Our toolbox

    Zapier / Make
    React Native
    Swift / Kotlin


    The final product is a direct reflection of the initial design, honed through a lens of technical rigour. Through consistently applying best practices and a dedication to tech excellence, we provide a result that stands up to user expectations and industry standards. Clients receive a reliable, efficient product that adheres faithfully to the foundational design, backed by solid technical infrastructure.

    4 steps to kickstart with us


    Get in touch

    We're just a message away - reach out to discuss your business needs and goals.

    Discovery Meeting

    We'll arrange a meeting to detail objectives, timelines, and key deliverables. We set the roadmap together.

    Proposal & Discussion

    We'll provide a tailored proposal detailing our vision to tackle the project, its scope, timeline, and cost.


    Once agreed upon, we will meet for a kick-off workshop to start this journey.

    Design-driven growth & transformation awards

    European Agency of the Year
    European Design Award
    Red Dot Award
    European Agency of the Year
    European Agency of the Year


    What are the limitations of the no-code platform in terms of functionality?
    No-code platforms excel in crafting presentation-centric applications and straightforward digital solutions. They're adept at handling tasks like creating corporate websites, landing pages, product catalogues, and even essential e-commerce platforms. Their strength lies in the speed and ease with which they allow these tasks to be executed without the need for deep technical knowledge.

    However, when the scope of a project extends beyond these more superficial realms—say, an intricate e-commerce platform with personalised user experiences, an app that requires advanced data processing, or software that must integrate seamlessly with a range of other complex systems—that's where the limitations of no-code become evident. For these more ambitious endeavours, a comprehensive development process is essential. This is where our full-scale development expertise comes into play, bridging the gap between straightforward presentation and the intricate, tailor-made solutions businesses often require.
    What's the learning curve for our team to get onboarded and be productive on the platform?
    The learning curve for your team to get onboarded and become productive on a no-code platform largely depends on the platform's user-friendliness and the baseline technical proficiency of your team. Generally, no-code platforms are designed to be intuitive, allowing even those without a coding background to navigate and use them efficiently.

    The transition is often smooth for members familiar with digital tools or those who have worked with content management systems. Within a few days to a few weeks of hands-on experience and training, they can build and manage projects confidently. It could take a bit longer for others who might be less tech-savvy, but the emphasis on visual interfaces and drag-and-drop functionalities in most no-code platforms makes the process more manageable.

    Furthermore, many platforms offer a range of tutorials, webinars, and support resources to aid in the onboarding process. The real advantage here is eliminating the need to understand programming languages. Instead, the focus shifts to understanding the platform's capabilities and how best to leverage them for your needs.

    Regarding custom software development, we prioritise ensuring our clients have complete autonomy over the solutions we craft for them. We developed a comprehensive guide tailored to each software solution to facilitate this. This guide delves deep into the software’s functionality, management, and nuances, ensuring that every aspect is covered. Moreover, we supplement the written manual with screencasts, offering a visual walkthrough of various system operations. By combining the detailed guide with these visual aids, we empower our clients with the knowledge and confidence they need to manage and operate the system independently, eliminating dependencies and ensuring seamless operations.
    How Will the Software Integrate with Existing Systems?
    When developing custom software, one of our core priorities is ensuring seamless integration with your existing systems. We begin by thoroughly assessing your current technological infrastructure, understanding the tools, platforms, and databases you utilise. Based on this analysis, our development team incorporates APIs (Application Programming Interfaces) and middleware solutions tailored to bridge our custom software with your legacy systems.

    Furthermore, we employ industry-standard protocols and integration patterns, ensuring data consistency, real-time synchronisation, and efficient communication between systems. This approach guarantees that the new software will work harmoniously with your existing tools and that any future integrations or upgrades can be carried out with minimal friction. Our goal is to enhance your operational efficiency, not hinder it, by providing both powerful software solutions and fully compatible with what you already have in place.
    In case of post-launch anomalies, how do you handle it?
    Upon launching a digital product, we understand that occasional anomalies might surface. During the warranty period, we prioritise and address all bugs promptly and at no additional cost. Beyond the warranty, as part of our continuous improvement contract, we remain committed to resolving any issues. Furthermore, we don't just fix the symptoms; we delve deeper to enhance the platform's overall fault tolerance, ensuring robustness and long-term reliability.
    What strategies are in place for managing and updating legacy code or outdated software?
    Legacy systems can pose unique challenges. Our approach is two-pronged: first, we audit the legacy code to identify potential issues or bottlenecks. Then, we create a comprehensive migration or refactoring plan, ensuring a smooth transition and the system's stability and efficiency.

    What our clients say

    “Engaging with ettyq was a game-changer for us. The attention to detail and creative approach elevated our brand's essence. I can confidently say their work is nothing short of brilliant!”
    Sarang Rao
    Principal at Gulfstream Partners
    “ettyq was more than just a vendor for us; they were (and are) a true partner in our business. Their design strategy was deeply integrated into all our operations and was crucial in driving our growth.”
    Rebecca Martinez
    CMO at Sure Inc.
    “Post-acquisition, ettyq played a pivotal role in our transformative phase. Their insights and expertise helped us formulate and articulate our brand narrative. The resulting design and strategic direction are deeply aligned with our new vision. I'm truly grateful we discovered and collaborated with ettyq..”
    Liam Thompson
    Founder & CMO at INFORMED

    The Group's Clients

    Check out these case studies featuring Engineering Service


    Not what you were looking for? Check other services we provide

    Make waves with our design expertise
    Get in touch