About us


We're a creative design agency that helps companies undergoing transformation to stand out in crowded markets.

Word 'ettyq' represents the fusion of two essential design elements — ethics and aesthetics. The aesthetic qualities of art, design and other human expression are not purely subjective but rather reflect deeper ethical values and beliefs.

ettyq is a part of DataArt — a global software engineering firm and the trusted technology partner of market leaders.
Our mission: bring aesthetics into every customer-business interaction.

Problems we solve: be different, seen and consistent in a sea of sameness.

Our clients: enterprises on transformative journeys. Whether digital metamorphosis, new products/services, mergers and acquisitions, pivoting business models, or simply taking the next growth step, we empower them with design-driven changes.

Why choose us: we put all our efforts solely into being a leader in providing design-driven growth so we don't spread too thin. Backed by a global software engineering firm with a 25-year history, we have unmatched access to advanced technologies and deep industry insights.

Values & Principles

Adherence to values and principles is more important than following instructions and checklists
In difficulties, we are guided by principles and values to make quality decisions for our clients and us. Standards, guidelines and checklists are necessary to make our work faster and better, but it is impossible and generally harmful to cover the creative process entirely with them. Therefore, we create internal procedures simpler to keep the innovative and creative component in the engineering core.
We’re guided by fundamental principles and a commitment to continuous improvement
Everything we do is linked to business outcomes and led by design thinking. We see our mission as creating sustainable rather than short-term changes in our client’s businesses, and all our decisions are made on this basis.
Openness to ideas, opinions and cultures
Great things cannot be done alone. Creating great things in isolation is impossible. We are a multicultural company which loves and takes the best from all worlds. We see the answer in sharing meanings, adding different ideas to the big picture and taking dogma out of the equation.
Mindfulness in every decision
We like to make decisions with all the information we need. We think about cause and effect, whether deciding next year’s goals or where the ‘buy’ button on an item should be placed. We use mindfulness and attention to detail to reduce user frustration and abandonment.

Effective communication with others involves clearly explaining the reasoning behind our decisions, even if those decisions are not to make a decision. When it comes to our work, having clear explanations and understanding of "Why" something is done a certain way is essential for building trust and fostering positive interactions.
Rational management for creative processes
A creative process is very difficult to fit into a much-needed commercial framework. That's why we try to take a rational approach to shape internal processes in order to maintain creativity and high-quality results, while building a profitable business. Analysis to Strategy to Creativity. Click here to find out more.
Reputation and long-term relationships are more important than profit
We build long-term relationships with our clients and make decisions based on this principle. Our goal: is to cover all the design tasks of our clients and be their design partners: to deeply understand their business, be part of their team, and be clear and transparent with our clients. Our dream: clients come and don't leave.

Choosing between customer centricity (adapting to each client), product quality and operational excellence (minimising costs), we choose customer centricity and the high quality of our product. We work on operational excellence but after the first two.

When we say that our reputation is perfect, it does not mean we are perfect. It means that when we make mistakes, we honestly admit them and manage the changes and consequences. We are sincere and honest with ourselves and our clients and accept full responsibility for our work.

Relationships between people are more important than documents. For us, this means that agreements are more important than contracts and that knowing how to negotiate in difficult situations is more important than knowing the law.

We care about our client's money. We understand the value of money and plan projects to achieve results with minimal investment. When deciding on any aspect of a project, we take into account not only the cost of implementation but also the cost to our client of putting the solution into practice.
Our client's expectations are our concern.
We always consider the expectations and wishes of our customers. High-quality results and customer satisfaction are equally important to us.

ettyq mngmnt

Anastasia Rezhepp

Our design director is craving aesthetic and operational excellence simultaneously. With rich hands-on design prowess, Anastasia resonates with creators and clients, bridging the gap between imaginative concepts and implemented innovations.

Ed Khristus

Our managing partner is responsible for ettyq's sustainable growth and has over 15 years of experience in launching and managing service and product-led companies. Ed consistently challenges the familiar to ensure long-term success for us and our clients.

And clients can see how we follow these principles through out work:

“ettyq was more than just a vendor for us; they have been a true partner in our business. Their design strategy was deeply integrated into all our operations and was crucial in driving our growth.”
Rebecca Martinez
CMO at Sure Inc.
“Engaging with ettyq was a game-changer for us. The attention to detail and creative approach elevated our brand's essence. I can confidently say their work is nothing short of brilliant!”
Sarang Rao
Principal at Gulfstream Partners
“Post-acquisition, ettyq played a pivotal role in our transformative phase. Their insights and expertise helped us formulate and articulate our brand narrative. The resulting design and strategic direction are deeply aligned with our new vision. I'm truly grateful we discovered and collaborated with ettyq.”
Liam Thompson
Founder & CMO at INFORMED

Culture, experience and business aspirations

Hybrid work, consistent teams
>50 brands empowered across the Globe
95% client retention rate
20% of our profits invested back into R&D
Our collaborative culture breathes life into every design, while our rich experience ensures each creation is both stunning and strategic. Driven by a vision that transcends the ordinary,  we craft stories and shape experiences.
+44 (0) 7944310837
55 King William Street, 3rd Floor, EC4R 9AD
New York
+1 2123784108
475 Park Avenue South (between 31 & 32 streets), Floor 15, 10016


European Agency of the Year
European Design Award
Red Dot Award
European Agency of the Year
European Agency of the Year