M&A Special

Rosewell

Capabilities
Brand design & identity
Human-machine interaction
UI design
UX design
Product conception
Industry
Healthcare & Life Sciences
Client
Rosewell Medical

As a B2B brand creating SaaS products, Rosewell must communicate effectively with healthcare experts who might be different from IT and software development experts.

We aimed for a brand platform that is friendly and understandable for healthcare specialists while still showcasing its tech core and innovative essence.

This palette for Rosewell blends trust and growth with the heart’s warmth. The soft blue and green symbolise care and progress, while the coral red reflects energy and life, tying back to both hearts and roses.
We’ve developed a series of small pattern tiles that form the foundation of our new visual language. These simple yet versatile tiles can be combined and shaped into virtually anything, allowing us to create intricate illustrations that feel cohesive and unique to Rosewell’s brand.
We created a digital language that connects directly to Rosewell’s core brand, using simple patterns and visuals that reflect trust and innovation. It’s flexible enough to adapt across different digital platforms while feeling unique and authentic to Rosewell’s identity. The result is a system that works practically while adding creative style to online spaces.

Outcomes

  • Helped Clients Make Faster Decisions: A clear brand strategy has effectively communicated the product’s value, enabling clients to quickly assess its relevance to their needs. Thus, sales cycles have been shortened, allowing for more strategic focus.
  • Built Trust Through Consistency: A strong, unified brand identity has ensured a consistent experience across all touchpoints, which has fostered trust and confidence in the product’s reliability, crucial for maintaining long-term B2B relationships.
  • Improved User Experience and Efficiency: Modern digital design has made the product easier to use, reducing the learning curve and support requests, leading to faster adoption and increased customer satisfaction and retention.

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